Features
- Cover Type: Hard Cover with 360 pages
- Published by: Palgrave Macmillan May 17, 2002
- Written in: English
- ISBN 10 Number: 0333976975
- ISBN 13 Number: 978-0333976975
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Book Dimensions:
9.3 x 6.3 x 1.1 inches
- Weighs: 1.5 pounds
Reader Reviews
This value of this book is the ability to open the mind to who wants to move from a product excellence-based company to a total product lifecycle value-based company; do not expect any magic receipe but only good principles, guidelines, examples and high-level methodologies. Execution is the real challance, to be done not in a one-shot approach but gradually. Top management of most companies should read it.
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