Features
- Cover Type: Paperback with 408 pages
- Published by: Pine Forge Press
- Edition: 2nd Edition January 31, 2006
- Written in: English
- ISBN 10 Number: 1412926009
- ISBN 13 Number: 978-1412926003
-
Book Dimensions:
8.8 x 6 x 0.8 inches
- Weighs: 1.2 pounds
Reader Reviews
Ritzer offers the loaded term McDonaldization as anything that takes after McDonald's Corporation. Four precepts are given - efficiency, calculability, predictability and automatic control. This book searches human society for examples that satisfy these precepts. A strange lens with which to view, perhaps. The fear, and that is basically the right word, is that those examples can or will inevitably lead to a homogenisation and standardisation of experiences. A shallow oneness for all. One very interesting example from the book is the claim that the Internet is one of these examples. There has certainly been a commonality of experiences. Now, many people use browsers, with the differences between browsers being trivial. And the browser metaphor has proved axiomatic; a key factor in the Web's success. But the ability for anyone for make content for the Internet is a trend against a homogeneous experience. So that many diverse interests can be accessed and enjoyed.
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