Features
- Cover Type: Paperback with 150 pages
- Published by: Larstan Publishing August 8, 2006
- Written in: English
- ISBN 10 Number: 0977689557
- ISBN 13 Number: 978-0977689552
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Book Dimensions:
8.4 x 5.5 x 0.4 inches
- Weighs: 8 ounces
Product Description
Podcasting allows anyone with a computer and an Internet connection the chance to become a DJ or talk show host with a potentially vast audience. But with corporate media giants like Disney, NPR, and CBS muscling into the market, how can Jane and Joe Podcast attract an audience? This essential guide, based on the author’s extensive experience in Internet marketing and podcasting, outlines proven strategies for driving traffic to a podcast website and turning one-time visitors into long-term subscribers. The book covers pertinent topics such as how to get the best results from podcast directories; choosing an eye-catching title; writing an effective description; search engine tips that ensure top-of-the-list visibility; updates and automatic notifications; offline promotion including free advertising and press exposure; and a wealth of effective grassroots marketing techniques, all free or low cost, that keep listeners coming back again and again.
Reader ReviewsHere is Don The Idea Guy's one-step guide to successfully building awareness and audience for your personal or professional podcast -- BUY THIS BOOK NOW! As a marketing and promotions consultant, I'm working with a growing number of clients who've created online programming in an effort to build their respective businesses. The problem is, many think that the hard part is creating the content itself, and once recorded the work is over. WRONG! The biggest challenge is yet to come... Challenge #1: Making your audience AWARE of your program Challenge #2: Getting those who are aware to actually CHOOSE your content over the hundreds (thousands!) of other podcasts already out there -- with new ones being created daily. Jason Van Orden provides real-world strategies for successfully overcoming these two greatest challenges. Every hard-earned lesson and every bit of advice on what works (and what doesn't) that I've learned along the way seems to be inside this book. "Promoting Your Podcast" is the book I wish I could have read before creating my first client podcast, and it's the book I would have written had I thought to record all those lessons along the way. An excellent resource on what to do AFTER you've made the effort to create your content. I'm going to start giving copies of these to all of my podcast clients.
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