Features
- Cover Type: Hard Cover with 320 pages
- Published by: Pfeiffer
- Edition: 1st Edition January 20, 2005
- Written in: English
- ISBN 10 Number: 0787971472
- ISBN 13 Number: 978-0787971472
-
Book Dimensions:
9.3 x 7.3 x 1.1 inches
- Weighs: 1.6 pounds
Product Description
The same people who brought you the most widely used guide to preparing for eLearning are bringing passion back to your learning and training programs. The authors culled through over 400 eLearning programs, hundreds of popular entertainment pieces, and interviews with over 100 people in widely disparate areas to answer a simple question: What will make eLearning have as much impact as popular culture?
Renaissance eLearning is the answer. It has everything you need to infuse eLearning with the same magnetism and addictive powers of the typical video game, song, movie, or other form of entertainment. With this book you’ll learn:
- How to make emotion and passion as important to eLearning as cognition and intellect
- How (and why!) to empower learners to take charge of their own experience
- How to get buy-in from stakeholders for alternative and higher return on investment programs
- How to apply the same principles and techniques (including narrative and visual design) used by masters over the centuries to grab attention, foster learning, and have a lasting impact on participants
- How to get the research and information you need without relying on self-proclaimed gurus and exorbitantly priced analysts
- How to find and work with the affordable creative talent needed to make your plans a reality
Download Description
The same people who brought you the most widely used guide to preparing for eLearning are bringing passion back to your learning and training programs. The authors culled through over 400 eLearning programs, hundreds of popular entertainment pieces, and interviews with over 100 people in widely disparate areas to answer a simple question: What will make eLearning have as much impact as popular culture? Renaissance eLearning is the answer. It has everything you need to infuse eLearning with the same magnetism and addictive powers of the typical video game, song, movie, or other form of entertainment. With this book you'll learn: How to make emotion and passion as important to eLearning as cognition and intellect How (and why!) to empower learners to take charge of their own experience How to get buy-in from stakeholders for alternative and higher return on investment programs How to apply the same principles and techniques (including narrative and visual design) used by masters over the centuries to grab attention, foster learning, and have a lasting impact on participants How to get the research and information you need without relying on self-proclaimed gurus and exorbitantly priced analysts How to find and work with the affordable creative talent needed to make your plans a reality
Reader Reviews
Most elearning books, training books for that matter, seem to reiterate the same stale advice. The guidance is very useful the first few times you hear it. Once its repeated with slight modification the 15th time it just makes me wonder why anyone pays to hear it. Not so with this refreshing book. Where else do you hear authors who encourage you to question them and their advice? This is the strongest point in the book, noted especially in the chapter on Reflective Thinking. The writers urge readers to adopt a new paradigm, one in which learning can really happen, reflective inquiry. They tell us to view every solution, every piece of advice, every institution through the questioning eyes. Do not, they say, simply take it as a given that something has to be a certain way because it has always been that way. Dare to question it, dare to re-evaluate if it still works. In other words, dare to "find your own path" instead of adopting anothers. Far from being some namby-pamby self-help guide, this theme is communicated through very tangible advice that is rarely seen in the elearning world. Everything from a chapter on the need to understand we are in a new economy ("The Creative Economy") to the basics of using drama to capture attention and drive long lasting learning to doing down n' dirty realistic research to get the job done fast. This is a refreshing new spin on problem solving, which is what elearning is really doing. In contrast to other authors who say "Think outside the box to find new solutions to established problems" they say, find new problems! A great example is cited as the man who created post it notes, as we all know. The glue for post-it notes was created at least ten years before its use. The problem at that point was how to create a strong glue. It was only when another man came up with an entirely different problem, how to have glue so non-sticky it was removable, that post it notes came to be. I could talk for longer about the rest of the high quality and novel content but I think I have covered one of the biggest assets of this book and the reason why everyone, yes everyone should own it.
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