Search Engine Optimization: An Hour a Day

Features

• Cover Type: Paperback with 359 pages
• Published by: Sybex
• Edition: 2nd Edition April 14, 2008
• Written in: English
• ISBN 10 Number: 0470226641
• ISBN 13 Number: 978-0470226643
• Book Dimensions: 9.2 x 7.3 x 1.1 inches
• Weighs: 1.2 pounds

Product Description
Influence search engine results and bring targeted traffic to your website in just an hour day with the second edition of this bestselling SEO guide, Search Engine Optimization: An Hour a Day. Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for increasing your online visibitlity and delivering stellar results. Their easy-to-follow strategies include setting SEO goals, optimizing your site for, search engines, blogs and social media, developing and implementing a strategy including both free and paid efforts, and using the latest tools to monitor trends, measure the competition, and track your results. Bracing as a shot of espresso, Search Engine Optimization: An Hour a Day is your step-by-step guide to putting your website in the spotlight.

Back Cover Copy
Put Your Website in the Spotlight

A Step-by-Step Guide

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

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  Cut through the trendy jargon to find the "Eternal Truths" of SEO
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  Discover the right keywords using the latest research tools and your own gut check
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  Get to know your stats and the free stat-collector, Google Analytics
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  Optimize your site for search engines and your site visitors so you can be found, then make the sale
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  Use the social web to help you reach your business goals, even if you're not a social networking butterfly

You'll also find:

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  Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
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  Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives
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  Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

Praise for Search Engine Optimization: An Hour a Day

"This book offers a systematic, commonsense approach to the art and science of SEO."
—Chris Sherman, SearchEngineWatch.com

"The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of websites—perhaps even your website."
—P.J. Fusco, ClickZ Magazine columnist

"The practical and realistic emphasis on business-oriented requirements makes the book a great reference."
—Joe Dolson, inter:digital strategies

"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website's rank in the search engine results pages."
—Harvey Ramer, marketing designer and blogger, Design Delineations

Reader Reviews
This review is from: Search Engine Optimization: An Hour a Day (Paperback) I've worked on SEO for numerous web sites with our company [...] over the course of the past few years. Since I started doing this, I haven't found a book that was so well written and easy to follow for those becoming acquainted with this progressively sophisticated topic, while retaining value as a reference you can go back to as a consultant or an end user wanting to tackle specific aspects of Search Engine Optimization. "Search Engine Optimization: An Hour a Day" reminded me of the excellent book "Search Engine Visibility" written by Shari Thurow back in 2002, with the benefit that this one was edited in 2006, so it is more current than the classic SEO reference by Thurow in that respect. As someone who has worked on SEO and reviewed almost all the books on the topic, I highly recommend this book.