Features
- Cover Type: Paperback with 410 pages
- Published by: For Dummies March 27, 2006
- Written in: English
- ISBN 10 Number: 0764588737
- ISBN 13 Number: 978-0764588730
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Book Dimensions:
9.1 x 7.3 x 1.1 inches
- Weighs: 1.4 pounds
Product Description
Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.
Discover how to - Use the Yahoo! Store Editor and Manager
- Plan effective store navigation
- Use better images to sell more products
- Build successful advertising strategies
- Generate more traffic from search engines
Download Description
Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to Use the Yahoo! Store Editor and Manager Plan effective store navigation Use better images to sell more products Build successful advertising strategies Generate more traffic from search engines
Reader Reviews
First of all, let me start by saying that I have been using Yahoo Store since 1998, and have run an ecommerce business full time since 1999, when I quit my day job. I picked up a copy of this book to give to a friend who was starting up a Yahoo Merchant Solutions site to sell online. I figured it would be a good way to give them a reference guide so that they wouldn't have to ask me ten million questions about how to add a new product, or how to upload a photo, etc. I bought the book without even looking inside. But I started flipping through it the day before I was going to give the book away. Once I realized how great the book was, I ended up keeping it and buying a different copy for my friend! This book covers all the basics for people who don't know much about getting started. But more importantly, it has a ton of really great high level strategies and tactics that even someone like me who has been using Yahoo Store for almost ten years can use. In fact, one specific part of the book about the cross selling feature made me realize I was approaching cross selling all wrong. I spent about two hours making some changes to my Yahoo Store, and the store made an additional $10,387.42 in cross sells in the ninety days following those changes. (Yes, that's a real number. Any Yahoo Store will run a simple report to look it up, and that's what I just did.) That's just ONE thing I learned from the book. I have a list of 16 other changes that I am starting to implement because of what I learned. Ideas like optimizing my photos better, creating more buyer guides, improving my About Us page, improving the checkout pages, etc. And I haven't even re-read the book yet. In summary: This book is not just for beginners! You're going to find good stuff in it even if you're a pro. Rob Snell, you are my Yahoo Store hero. Thank you for writing this book.
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