Features
- Cover Type: Paperback with 304 pages
- Published by: Entrepreneur Press
- Edition: 1st Edition November 29, 2006
- Written in: English
- ISBN 10 Number: 1599180308
- ISBN 13 Number: 978-1599180304
-
Book Dimensions:
8.8 x 7.5 x 0.7 inches
- Weighs: 1 pounds
Book Description
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in ten minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to:
- Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
About The Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Reader Reviews
Right, like Google would care about a measly few million! There are three things that you should know about this book before you buy it. 1. Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business. Yes, you'll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process. But, more importantly, you'll be challenged on how you think about, plan for and execute your business. 2. Perry and Bryan are not huge fans of "Dilbert-Cube" environments (i.e. nameless, faceless corporations.) So, if you roll that way, prepare to be offended. This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars. This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies - now! 3. This is not a get rich quick book. What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be. Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow. Those days are over. But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal. There is one thing that bothered me about the book. It frequently changes tenses. Sometimes it's Perry writing, using "I" and then sometimes is Bryan writing, referring to himself as "I". It is a bit disconcerting and unclear who is writing, but it hardly detracts from the overall effectiveness. So, if you'd like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.
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