SHD: Super Holland Design

Features

• Cover Type: Hard Cover with 416 pages
• Published by: Actar December 15, 2007
• Written in: English
• ISBN 10 Number: 8496954196
• ISBN 13 Number: 978-8496954199
• Book Dimensions: 9.1 x 6.8 x 1.7 inches
• Weighs: 2.7 pounds

Product Review
A stunning enyclopedia that delves into the work of Dutch designers such as Experimental Jetset and Sander Plug. --joshspears.com

Fresh on the tail of the Netherlands trailblazing design book Holland Design comes Super Holland Design, bigger, better and perhaps wetter than its forefather. The tome celebrates the views and concepts of 31 pioneering creative types straight out of the land of tulips, cheese and clogs. Attitude loved the Actar publication so much we had to chat to its editor Tomoko Sakamoto Tell us a bit about the basis of the book. We already had a relationship with the participants from Holland Design, so finding the designers was not difficult. We also searched for new, up and coming designers. Several were friends of the designers from the first Holland Design. Also, Actar is a graphic design studio itself, so many of our in-house graphic designers (from Spain, Germany, Austria), including the (German) graphic designer of this book, Martin Lorenz, knew many brilliant Dutch designers. And you asked the designers to send you - by snail mail - a postcard, bought or hand-made, with a small message on it? Why postcards? Dutch designers are often commissioned to design stamps and we wanted to see them in use . We also wanted to leave the concept of the postcard very open, so that they didn t even have to design the card if they didn t want, but just buy a card they selected. The designers fully interpreted the creative meaning of the postcard and sent us many fascinating and original conceptions. Give us three good reasons why we should buy this book. 1. This is not a catalogue of current Dutch designers, but rather a book of a variety of concepts and views on graphic design from the Netherlands. 2. For any designer, it is very important to see and be inspired by the wide capacity of work by graphic designers internationally. 3. You can invent an entire world through graphic design. You can make a potent statement or strong action through a simple piece of paper. That is what we have learned and what this book celebrates. --ATTITUDE Magazine

SHD is one of those nice books you come back to again and again when you are looking for inspiration. --We Make Money Not Art-- Supremely intelligent and witty. This tome on the highly advanced world of Dutch graphics features a caped superhero on the cover -- in case you didn't know that designing denizens of the Netherlands are reinventing, with crusading zeal, the way mere mortals engage their surroundings. --Metropolitan Home