Introduction to e-Commerce (Mcgraw-Hill Irwin Series in...

Features

• Cover Type: Hard Cover with 544 pages
• Published by: McGraw-Hill/Irwin
• Edition: 2nd Edition August 8, 2003
• Written in: English
• ISBN 10 Number: 0072553472
• ISBN 13 Number: 978-0072553475
• Book Dimensions: 10 x 8.1 x 1 inches
• Weighs: 2.6 pounds

Reader Reviews
This review is from: Introduction to e-Commerce (Hardcover) This text was required reading in an Internet marketing class I took. As an about-to-graduate business major, I felt the book often strayed off it's subject matter (e-commerce) and too often went into excrutiating detail about how businesses operate. Although I did not read every chapter, the sections I did read were repetitive and confusing to follow. For example, the concept of "catalog content management" is defined and discussed at least three times in one chapter. To say this book is thorough is an understatement. There are many sections that could have been deleted with no loss of meaning to the subject matter. The book is probably OK for beginning business majors who have yet to take lots of business classes. However, for those who are more familiar with business, you will probably find yourself skimming over this text looking for the information you want. If you're looking for a general overview of e-commerce, this is not the book for you. If you want more detail than you thought existed . . . well, I'm selling my copy in the used book section of this site :) Comment | | (Report this)