Go To Market Strategy: Advanced Techniques and Tools for Selling...

Features

• Cover Type: Hard Cover with 312 pages
• Published by: Butterworth-Heinemann
• Edition: 1st Edition June 30, 2002
• Written in: English
• ISBN 10 Number: 0750674601
• ISBN 13 Number: 978-0750674607
• Book Dimensions: 8.9 x 6.1 x 0.9 inches
• Weighs: 1.2 pounds

Philip Kotler, S.C. Johnson & Son Distinguished Professor Of International Marketing, Kellogg School of Management, Northwestern University
"Do not develop your channel strategy until you've read this book."

Product Review
Endorsements for 'Go To Market Strategy':

'Go To Market Strategy is one of the best books I have read about getting into any market. It is an extremely systematic and practical guide for choosing, entering and capturing markets. Do not develop your channel strategy until you've read this book.'- Philip Kotler, S.C. Johnson & Son Distinguished Professor Of International Marketing, Kellogg School of Management, Northwestern University

'Go To Market Strategy is another great book from Larry Friedman for hands-on business leaders. The book is filled with sage advice and common sense for connecting customers with products. It can really make a difference in your business results.' - Mark Templeton, Chief Executive Officer, Citrix Systems

'The implementation of a comprehensive, multi-channel go to market strategy is key for any company to achieve profitable growth. In this insightful book, Larry Friedman provides an great framework, supported by practical examples, which will help any executive develop a sound strategy.' - Sergio Giacoletto, Executive Vice President, Oracle Corporation

'This book will help you tap into the next real window of opportunity: go-to-market competitive advantage. Highly recommended.' - Mark Hildebrand, Chief Executive Officer, Crowe Chizek and Company, member Horwath International

'Go to Market Strategy is a burning bush of wisdom that gets the basics of focus, discipline and execution neatly aligned. A must-read!" - Dale Moss,
Director of Sales Worldwide, British Airways

Reader Reviews
Go To Market Strategy by Lawrence G. Friedman (CEO, The Stales Strategy Institute) is a straightforward, "user friendly" guide to market strategies that recruit more customers, more often, with less cost and more profit. From specifically targeting the right markets with the highest potential audience for one's product; to the "ten commandments" of going to market; to choosing the right venues and associates to work with, Go To Market Strategy is fundamentally a "must-read" for anyone involved in marketing, especially in the small or self-owned businesses. Comment | | (Report this)