Features
- Cover Type: Hard Cover with 550 pages
- Published by: Jones and Bartlett Publishers, Inc.
- Edition: 3rd Edition April 2004
- Written in: English
- ISBN 10 Number: 0763733342
- ISBN 13 Number: 978-0763733346
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Book Dimensions:
9.1 x 6.1 x 1.2 inches
- Weighs: 1.8 pounds
Product Description
The third edition of this best-selling guide takes physicians step-by-step through the process needed to effectively market and promote a clinical practice in today's evolving health care environment.
Reader ReviewsNeil Baum's book contains the sum of all other advice that I had ever heard before I bought it and I was surprised how much more it contains. No wonder nobody recommended it to me. Every resident should receive it as a graduation gift from her or his program director. It is an absolut must for private practice. Consultants are not going to tell you more than what you will read in this book, they just charge you twenty times as much. The single most valuable book for marketing your own practice.