Features
- Cover Type: Paperback with 408 pages
- Published by: For Dummies
- Edition: 2nd Edition May 8, 2006
- Written in: English
- ISBN 10 Number: 0471979988
- ISBN 13 Number: 978-0471979982
-
Book Dimensions:
9.1 x 7.3 x 1 inches
- Weighs: 1.2 pounds
Product Review
"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines " (
PC Advisor, September 2006)
Book Description
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.
Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can
- Gain greater visibility for your site
- Advance your position in the rankings
- Avoid techniques that cause search engines to bump your site to the end of the list
- Make pay-per-click advertising pay off
In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there.
Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you
- Become familiar with search engines and search directories and find out which keywords work
- Build your site with techniques that search engines like and avoid the ones they don’t
- Register your site with the top search systems and get it listed in directories
- Find out why links are important and see how to get other sites to link to yours
- Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
- Discover the common mistakes that make Web sites invisible to search engines
There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills.
Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!
Reader Reviews
This review is from: Search Engine Optimization for Dummies (Paperback)
I am a neophyte in web design and have a tech person in another city who has just started doing web design. She designed our websites but was not up on optimazation, and I wasn't either. We both ordered the book and have now designed two websites using it. The first searches fairly well but it wasn't being found at all until we used the suggestions/instructions from the book so it certainly helped. The second site was designed using the suggestions for titles, descriptions and keywords. I also believe the designer used all of the other directions for other parts of the site. We are just trying to get the site recognized at this point. I would have to say, at least for myself, we would have not known any of the "secrets" to getting recognized without using the book. I am confident over time we wil get both sites readily recognized by the engines. It does seem to be somewhat of a science and the book help a lot. I personally highly recommend the book and I don't normally give out 5's for anything, a big help.
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