Strategy Pure and Simple II: How Winning Companies Dominate...

Features

• Cover Type: Hard Cover with 269 pages
• Published by: McGraw-Hill
• Edition: 1st Edition November 1, 1997
• Written in: English
• ISBN 10 Number: 0070531331
• ISBN 13 Number: 978-0070531338
• Book Dimensions: 8.9 x 5.9 x 1 inches
• Weighs: 1 pounds

Product Description
Drawing on his twenty years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

Download Description
In this updated edition of his groundbreaking best-seller, author Michel Robert stresses strategic thinking as today's most powerful management tool and the key to a winning, growth-oriented strategy.

Reader Reviews
When it comes to understanding and explaining why some companies develop and launch new products better than their competitors, Mike Robert truely has no equal. In preparing to help overhaul the strategic planning process at a major publishing firm, we read countless books on strategic planning before choosing Mike's "Strategy, Pure and Simple" as our guide. We couldn't have made a better choice. Mike's tell-it-like-it-is style and clearly defined process served as a guide through numerous planning sessions. This is Mike Robert's third book on the subject, and it is every bit as powerful as the first two. Whenever a client asks me to assist them on their strategic thinking journey, Mike's principles are a guiding force and his books are must reading. Adam Lefton Comment | | (Report this)