Features
- Cover Type: Paperback with 448 pages
- Published by: Wiley-Interscience
- Edition: 1st Edition April 30, 2004
- Written in: English
- ISBN 10 Number: 0471483486
- ISBN 13 Number: 978-0471483489
-
Book Dimensions:
9.9 x 7 x 1 inches
- Weighs: 1.7 pounds
Product Review
"…a much-needed synthesis of survey methodology. It provides an great resource for developing a course…and gives researchers and practitioners a clear view…" (
Journal of the American Statistical Association, September 2006)
"…it should find an audience everywhere surveys are being conducted." (
Technometrics, May 2005)
"a much-needed synthesis of survey methodology. It provides an great resource for developing a courseand gives researchers and practitioners a clear view" (Journal of the American Statistical Association, September 2006) "it should find an audience everywhere surveys are being conducted." (Technometrics, May 2005)
Product Description
An accessible introduction to the science and application of sample surveys
Over the past two decades, survey research has evolved significantly. Survey Methodology describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. Written by six nationally recognized experts in the field, this book covers the major considerations in designing and conducting a sample survey. Topical, accessible, and succinct, this book represents the state of the science in survey methodology. Employing the "total survey error" paradigm as an organizing framework, it merges the science of surveys with state-of-the-art practices. End-of-chapter terms, references, and exercises enhance its value as a reference for practitioners and as a text for advanced students.
Reader ReviewsTerrific review of how to design and execute quality surveys from some of the most respected names in market research. I bought six copies for the executive team - I can't think of a stronger endorsement. - David Haynes, CEO Western Wats
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