Features
- Cover Type: Hard Cover with 208 pages
- Published by: Kaplan Publishing
- Edition: Revised Edition January 1, 2008
- Written in: English
- ISBN 10 Number: 1427796718
- ISBN 13 Number: 978-1427796714
-
Book Dimensions:
7.4 x 5.1 x 0.9 inches
- Weighs: 9.6 ounces
Product Review
""A book about client service that is so practical it's almost embarrassing. Solomon offers unique perspectives that help clients, creatives, and, oh yeah, account people do their jobs better, resulting in more creative marketing.”—Tom Monahan, President, Before & After, and author of
The Do-it-Yourself Lobotomy“It is said that great clients get great work, but it doesn’t magically happen! Without great account people daily bridging the gap between client and agency demands, it’s virtually impossible. This is a must read book for all who have chosen to engage in the fine art of serving clients - truly a fresh dose of account management inspiration!”—Karen M. Jones, Senior Vice President, Corporate and Marketing Communications, DHL Express
“With all the time and money it takes to win new business, professional services firms would be smarter to improve client service to retain more clients. Reading and practicing Robert Solomon’s advice is guaranteed to help.”—Joanne Davis, Joanne Davis Consulting
“As a career-long ‘client,’ I’ve been on a continuous search for the ideal agency account person. Robert Solomon…and students of his text…would clearly fit the bill. CMOs want insights, partnership, creative team leadership and results.
The Art of Client Service teaches how to deliver them all.”—Sara Lipson, Chief Customer Sciences Officer, Market & Business Intelligence TIAA-CREF
“This book is essential reading for anyone in the creative services profession. Marketing disciplines may change with the times, but the art of client service is timeless—and Robert has captured its essence.”—Barry Wacksman, Executive Vice President, Chief Growth Officer R/GA
“In addition to sage, prescriptive advice, Robert demonstrates the importance of checking oneself with a good, hard look in the mirror—to learn lessons, and strive for greatness in the craft of managing client relationships.”—Sarah Fay, President, Isobar U.S.
Product Description
If you work with clients in any industry,
The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.
Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.
Now fully updated and revised,
The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:
- Know when to look it up; know when to make it up. (#7)
- What happens when I screw up? (#51)
- Respect what it takes to do great creative. (#19)
- In a high-tech world, be low-tech (#46)
- Be brief, be bright, be gone. (#31)
- How to write a letter of proposal (#44)
- The Zen of PowerPoint. (#45)
You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.
Reader ReviewsIt almost doesn't matter what you do, chances are "service" -- from understanding, waiting on, performing for, pleasing to just plain getting along with others -- plays a part in your working life. That's why this book is relevant. It disguises itself as a book about best practices in a specific business (advertising) but it's really about best practices for succeeding at being professional in all kinds of businesses. It's smart, funny, a very engaging read. And swift -- you could sit down and read the thing in a single session. (The size of the book is great, too. Unusual. Charming). But there's nothing "slight" about it. It's really useful. And it's particularly useful for people beyond the usual target of a (ostensibly) "business" book. This author gives you what you need to know to get ahead, stay ahead or get back in the game -- whether you're working at Saks, on a motion graphics team at Pixar, or are a freelance creative like me -- who now needs to know how to do what people like the author used to do for me when I was inside an agency. We're all in "service" to a better idea. This book gives you lots of ideas to help you do what you do better.
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