Features
- Cover Type: Hard Cover with 208 pages
- Published by: Kaplan Publishing; Rev Upd edition January 1, 2008
- Written in: English
- ISBN 10 Number: 1427796718
- ISBN 13 Number: 978-1427796714
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Book Dimensions:
7.4 x 5.1 x 0.9 inches
- Weighs: 3 pounds
Product Review
""A book about client service that is so practical it's almost embarrassing. Solomon offers unique perspectives that help clients, creatives, and, oh yeah, account people do their jobs better, resulting in more creative marketing.”—Tom Monahan, President, Before & After, and author of
The Do-it-Yourself Lobotomy“It is said that great clients get great work, but it doesn’t magically happen! Without great account people daily bridging the gap between client and agency demands, it’s virtually impossible. This is a must read book for all who have chosen to engage in the fine art of serving clients - truly a fresh dose of account management inspiration!”—Karen M. Jones, Senior Vice President, Corporate and Marketing Communications, DHL Express
“With all the time and money it takes to win new business, professional services firms would be smarter to improve client service to retain more clients. Reading and practicing Robert Solomon’s advice is guaranteed to help.”—Joanne Davis, Joanne Davis Consulting
“As a career-long ‘client,’ I’ve been on a continuous search for the ideal agency account person. Robert Solomon…and students of his text…would clearly fit the bill. CMOs want insights, partnership, creative team leadership and results.
The Art of Client Service teaches how to deliver them all.”—Sara Lipson, Chief Customer Sciences Officer, Market & Business Intelligence TIAA-CREF
“This book is essential reading for anyone in the creative services profession. Marketing disciplines may change with the times, but the art of client service is timeless—and Robert has captured its essence.”—Barry Wacksman, Executive Vice President, Chief Growth Officer R/GA
“In addition to sage, prescriptive advice, Robert demonstrates the importance of checking oneself with a good, hard look in the mirror—to learn lessons, and strive for greatness in the craft of managing client relationships.”—Sarah Fay, President, Isobar U.S.
Book Description
Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 54 essential ideas to help advertising professionals improve their account management skills and strategy.
Fully updated and revised, including a new introduction and new chapter on “Why Client Service Matters,”
The Art of Client Service is geared to the entire account team: writer, art director, planner, researcher, media executive, producer, and support staff-anyone who works with clients. Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service.
Learn:
+ How to live the client’s brand
+ Why client presentations are as important as new business presentations
+ How to nail your opening
+ How to lead with integrity
+ How to develop your personal style for success
Reader Reviews
Hello, I'm the author, and I'd like to tell you a little about this substantially new version of The Art of Client Service. First, it's a major improvement over the previous book. Among other additions, there's a smart, new introduction by Carat CEO David Verklin, along with new chapters on "Why Client Service Matters," "How to Write a Letter of Proposal," "The Zen of PowerPoint," and "Does Technology Matter." Second, in addition to the book, there is a companion website -- [...]-- that's filled with useful tools for suits and others who care about serving clients well. Third, there's an updated bibliography, plus new, very amusing New Yorker cartoons throughout. Finally, the writing: it's better, sharper, maybe even a little funnier. Of the three books I've written on client service, this by far is the most helpful.
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