Features
- Cover Type: Paperback with 224 pages
- Published by: McGraw-Hill
- Edition: 1st Edition December 30, 2000
- Written in: English
- ISBN 10 Number: 0071373322
- ISBN 13 Number: 978-0071373326
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Book Dimensions:
8.8 x 5.9 x 0.4 inches
- Weighs: 10.4 ounces
Reader Reviews
If you own your own company or are truly in charge, I'd suggest reading this book. I think you'll agree with the authors that sometimes we overcomplicate things so much in pursuit of the golden nugget of data that we really had a much better process when we first started. If you don't have significant influence over your company's (or department's) management, strategy and culture, you'll most likely find yourself just plain frustrated that "management" can't see the obvious. Trout is a great author and a wonderful thinker. The world's business leaders would be doing themselves a huge favor to think and plan more like him.
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