Trademark: Legal Care for Your Business and Product Name

Features

• Cover Type: Paperback with 356 pages
• Published by: NOLO
• Edition: 8th Edition September 30, 2007
• Written in: English
• ISBN 10 Number: 1413306993
• ISBN 13 Number: 978-1413306996
• Book Dimensions: 8.8 x 7 x 0.8 inches
• Weighs: 1 pounds

Product Review
Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result. --This text refers to the Paperback edition.

Houston Chronicle
"Get tips to help you choose and protect a name, logo and other unique items that identify your company."

Reader Reviews
This review is from: Trademark: Legal Care for Your Business & Product Name (Paperback) The book helped me learn several key things about marks [names]. (1) Be the very first one to use your mark. If you don't know that you are the first one then the book will help you get started with your research. If you aren't the first one to use your mark then someone else may have superior rights and sue the heck out of you. Federal or State registration is fairly important to protect your mark but is secondary in the big scheme of things because it's all about first use. (2) Fighting somebody who is using your mark that has a lot more money than you is probably a losing deal in the long run. (3) You don't need a lawyer to register your mark. (4) If your mark has the look of or sounds a lot like another person's mark you may be in big trouble. The book is more about how to find and keep a valid mark than about "legal care for your business and product name." The book is very helpful about the Federal registration process, especially about the proper use of disclaimers. The book falls a little short in exactly how to register your mark internationally, before or after registering in the U.S.