Features
- Cover Type: Hard Cover with 272 pages
- Published by: Wiley January 2, 2007
- Written in: English
- ISBN 10 Number: 0470047127
- ISBN 13 Number: 978-0470047125
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Book Dimensions:
9.1 x 6.2 x 1.1 inches
- Weighs: 15.2 ounces
Product Description
This book is written for future entrepreneurs, eager to live the entrepreneurial experience; for present entrepreneurs seeking more rapid, sustainable, profitable growth; and for employees whose on-the-job performance and satisfaction will increase dramatically through entrepreneurial empowerment. The book has three objectives: 1) to energize readers to take courageous, thoughtful steps forward to your entrepreneurial goal; 2) to demystify the entrepreneurial process from idea to start-up to growth; 3) to improve ther chances of success as your venture experiences growing pains. Unique and original visual models, case studies, downloadable worksheets, war stories from Donald Trump himself, and pep talks are used extensively. Each chapter concludes with a pep talk and specific action items which will urge you, step by exhilarating step, towards your life vision.
Author Information:
Michael E. Gordon has had a diverse professional career in areas of science, entrepreneurship and education. He received a PhD from the Massachusetts Institute o f Technology. After twelve years in corporate research and senior management, he pursued an entrepreneurial career. One of the companies he founded was sold to a public British company.
Mike is the founder and president of The Center for Competitive Success, a consulting firm that coaches and trains executives and senior managers on entrepreneurial leadership, global corporate entrepreneurship, corporate revitalization, and strategies for competitive advantage. He is an adjunct professor at Babson College, the
Harvard University Extension School and the International School of Management in Paris, as well as a faculty member of Trump University.
From the Inside Flap
Are you ready to live your entrepreneurial dream?
Trump University Entrepreneurship 101 guides you through the process step by step, showing you how to unleash your inner entrepreneur and overcome the obstacles in your way. It shows you how to identify and analyze business opportunities, select the most attractive and promising option, and get your business up and running.
Author Michael Gordon is an incurable entrepreneur who has founded five successful companies and teaches entrepreneurship at top business schools. He knows what it takes to start, run, and grow a business from the bottom up; and he knows that anyone with the drive and passion to succeed can learn the art of entrepreneurship. Now he shares his lifetime of wisdom in a single volume that covers all the bases.
Trump University Entrepreneurship 101 combines the talent and wisdom of a successful entrepreneur with the business wisdom of Trump to produce a one-of-a-kind guide to entrepreneurial success.
Gordon makes it simple, explaining how a successful business is really nothing more than a money machine. You put an opportunity or idea into the top of the machine, you mix the idea up with customer value and hard work, and out comes money. There's no college degree you can get that will make you a great entrepreneur. But if you have the dedication and determination, this essential resource will show you how to build a money machine that produces sustainable long-term profit.
This book is a must for anyone who dreams of founding and owning their own business. In addition to demystifying the entrepreneurial process, it teaches you how to mobilize resources, develop a workable strategy, write a brief and effective business plan, raise money, negotiate with investors, and launch your business.
Ideal as a stand-alone primer on entrepreneurship or as a companion text for MBA classes,
Trump University Entrepreneurship 101 provides everything you need to get your business up and running. If you've got the entrepreneurial itch, this book gives you the courage and confidence to take action.
Reader ReviewsIt's a great idea by Donald Trump to encourage people willing to pursue entrepreneurship to support them with specific 'how to do' books. Unfortunately, this books lacks depth. While the book covers many subjects and its basics it lacks an indepth analysis of issues. I'm not saying that it has to become academic, I just need more information on an individual subject. Anyone who has read 'Extraordinary Entrepreneurship' knows what i mean. It's approximately 3 times thicker but contains 50 times more information on the art of entrepreneurship.
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