Writing a Convincing Business Plan

Features

• Cover Type: Paperback with 272 pages
• Published by: Barron's Educational Series
• Edition: 2nd Edition January 1, 2001
• Written in: English
• ISBN 10 Number: 0764113992
• ISBN 13 Number: 978-0764113994
• Book Dimensions: 7.3 x 5.1 x 1 inches
• Weighs: 9.6 ounces

Product Description
Creating a financing proposal, describing the business’s operations and goals, forecasting markets and sales, creating marketing and operating plans, obtaining financing from primary and secondary sources, and much more. This new edition also features a list of names and addresses of business and library resources, as well as web site addresses that are especially useful to small business owners. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.

Reader Reviews
As a CPA/Attorney who has both written and reviewed a lot of business plans, I have seen both some very good ones and some awful ones. Too often the preparers of the bad ones confuse a business plan with an offering circular, hoping to convince an unknown investor or venture capitalist to provide financial backing for their ideas. The resulting "Business Plan" is an incomplete, poorly researched, turgid description of their idea, with lots of spreadsheets attached (detailed monthly financial projections for the next ten years). What is overlooked is the fact that a good business plan serves as a road map for the operators of a business. The process of systematically analyzing your business and stating your plans simply in writing will force you to think through how you are going to deal with the various problems you are going to face. Like another reviewer of this book, after reading the descriptions of various books on the subject, I purchased three of them. This one is far and away the best of the three and of all those I've read in the past. It systematically takes you through the planning process (industry analysis, marketing and sales, the operating plan, the organization plan, and the financial plan) and provides useful and intelligent checklists at each stage. If you follow its guidance, you will end up with a useful plan for running your business. And if you decide to seek outside investors, you will be far more likely to raise money. Comment | | (Report this)