Before and After Graphics for Business

Features

• Cover Type: Paperback with 208 pages
• Published by: Peachpit Press April 17, 2005
• Written in: English
• ISBN 10 Number: 0321334159
• ISBN 13 Number: 978-0321334152
• Book Dimensions: 8.9 x 6.9 x 0.5 inches
• Weighs: 12.8 ounces

Back Cover Copy
As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photographs to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

About The Author
Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. As the first beta user of the desktop publishing program PageMaker, John went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded Before and After magazine. He is also the author of Before and After Page Design from Peachpit Press.

Reader Reviews
I'll take any and all help I can get when it comes to doing graphical design for a website. I got the book Before and After Graphics For Business by John McWade (Peachpit Press), and it's a wealth of ideas and concepts. Chapter List: Newsletters; Stationery; Logos & Identity; Sales & Forms; Charts, Reports, Calendars, & Maps; Index Like all good (or at least what I consider "good") books on graphic design, this is a lavishly illustrated volume that does a great job on taking "before" examples of business literature and giving them a make-over to enhance their image and design. McWade does an excellent job in explaining the use of fonts, colors, and spacing in creating designs that convey a consistent theme and image for the company. Along the way, you pick up a working understanding of typesetting vocabulary, like kerning and leading. By the time you get done, you might actually understand what that "art-y guy" in the next cubicle is talking about... The other thing I appreciate about this book is the large number of examples. While you wouldn't necessarily want to "borrow" exact images and logos that he's created, you can easily follow how he's built them and the techniques you can follow to come up with your own ideas. I actually came away from this book thinking I could possibly come up with a redesigned logo for my blog site. I don't know that I *will*, but I think I could now. This is one of those books I'll take into work and make sure no one walks off with it... Comment | | (Report this)