Graphic Design Sources

Features

• Cover Type: Paperback with 224 pages
• Published by: Yale University Press March 30, 1998
• Written in: English
• ISBN 10 Number: 0300074611
• ISBN 13 Number: 978-0300074611
• Book Dimensions: 11.3 x 8.3 x 0.7 inches
• Weighs: 2.2 pounds

Book Description
This inspiring and extensively illustrated book offers practical advice for those seeking to understand the principles and process of good design. Award-winning graphic designer and teacher Kenneth J. Hiebert interweaves theory and concrete, creative activity to show how inventive graphic design arises from diverse stimulus sources, how to avoid the cliche forms of obvious computer-generated design, and how design can become an exciting personal process. .

Reader Reviews
With a clear structure and intention, Hiebert builds a poignant case for a process oriented cure to arrive at the essence of communicative form. This case built around gaining `sources' beyond predictable means. Designed by Hiebert, using his own studies and his student's work, the book concretely puts into action the topics discussed. Hiebert's intentions are well laid in the introduction. He discusses many of his observations surrounding graphic design. Design's formal aspects, interdisciplinary nature, current dilemmas, and educational strategies are all encompassed. Interwoven in this introduction is his case for crossing boundaries for revitalization. This, the major premise of the book, is exactly what unfolds in seven diverse chapters. To quote the ending passage of the introduction: "In this book, graphic form-giving is sought by looking across boundaries into other domains. This is more than looking for inspiration. It is opening ourselves to a larger world and a larger vision. It is not a how-to-do-book, a formula for doing things. It's about the process of doing. You will have your own explorations and discoveries." Hiebert approaches like a seasoned surgeon. He offers an analysis of conditions leading to this problem and a diagnosis to remove this problem. Content and the various `sources` lead to solutions which are gauged by appropriateness of subject and communicative meaning. In this feast of visuals book, all the examples are astounding testaments to the power of this process and Hiebert's wisdom. Through analysis, development of visual contrasts and visual encoding, dynamic solutions arise and become powerfully semantic. This as Hiebert states, "Expression is the goal of communication. It should not be confused with mere effect." Hiebert, similar to his prior book, masterfully structures the typography to create an interactive duality of texts. This managed complexity of this level is seldom seen in contemporary graphic design. Many points are strengthened through this synthesis of form and content. Graphic Design Sources is a very significant contribution to all design fields and should not be limited solely to graphic designers. The book is timely as the computer dominates as a design tool in our quick-fix and fast paced society. Often is the case where a detrimental one iteration is developed directly on the computer. Hiebert embraces the computer and offers a method for its appropriate integration to the process. He also reminds us of the power of starting with the pencil. Hiebert more than adequately accomplishes his goals. Broadly summarized, to quote the back cover endorsement by design historian Douglass Scott, "Hiebert's project-based explanations are fascinating deconstruction that make sense and demystify the process of design." Comment | | (Report this)