Graphic Designer's Guide to Clients: How to Make Clients Happy...

Features

• Cover Type: Paperback with 256 pages
• Published by: Allworth Press June 1, 2003
• Written in: English
• ISBN 10 Number: 1581152760
• ISBN 13 Number: 978-1581152760
• Book Dimensions: 9.1 x 6 x 0.6 inches
• Weighs: 15 ounces

Download Description
"Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients' needs.Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource."

Reader Reviews
I purchased the book because it says: "HOW to make clients happy and do great work". Now there is maybe one or two pages in the entire book that will explain how to deal with clients. The rest of the book is just interviews of clients, but there is no real content on how to deal with situations like what to do if a client doesn't pay, or if a client asks for something different every time. These are real problems and a book that says "how to..." should actually provide information on ...well..."how to...". In a way it's inspirational, but once again, the companies as clients mentioned in the book are BIG NAMES...and 99.9% of us Graphic Designers work with the average Joe as customer. No good advice in the book sorry. Comment | | (Report this)