Re-Wiring Business: Uniting Management and the Web

Features

• Cover Type: Paperback with 278 pages
• Published by: Wiley October 1997
• Written in: English
• ISBN 10 Number: 0471175560
• ISBN 13 Number: 978-0471175568
• Book Dimensions: 9.3 x 6.4 x 1 inches
• Weighs: 1.3 pounds

Product Review
Authors Tim McEachern and Bob O'Keefe describe Re-Wiring Business: Uniting Management and the Web as "an exploration of the business advantage that can be gained from the Web." The advantage they speak of will come from connecting employees to as many other people and as much information as possible, both inside and outside the organization. The best chapters in this regard are the ones on intranets, marketing, public relations, retailing and business-to-business connections, and their strength comes from anecdotes, some of which are drawn from the authors' consulting practice. The book's principal drawback is that it is not written for a clearly defined audience. Although it is described as being for managers in general and about strategy rather than technology, many technical terms, such as agents, data warehouse, thin client, RealAudio, T3, object-oriented, C, Java and URL, appear with little or no explanation. -- Upside, Stephen E. DeLong

Product Description
A new line of books reveals how technology is changing how we do business

How strategic business-wide use of Web technology can boost efficiency, sales, and profits

Authors Tim McEachern and Bob O'Keefe vividly illustrate that new Web technology must be considered and managed within the context of a company's entire business operations. With the help of success stories from industry leaders, they demonstrate the impact the Web can have on everything from product development to supplier relations, marketing and sales to personal management styles.

* The first book to show how strategic use of Web technology can positively impact all aspects of organizational growth
* Includes real-life examples from Johnson & Johnson, GE Price Waterhouse, United Technologies, UT Carriers, and other industry leaders
* Provides a framework for integrating EDI, Intranets, logistics software, and other Web-related technologies into product design and overall business operations

TIM McEACHERN (Albany, New York) is founder and President of One World Interactive, developers of Web sites for a number of Fortune 500 companies. BOB O'KEEFE (London, England) is a professor of information services management at Brunel University in London and has been a visiting professor at the Rensselaer Polytech's Lally School of Management and Technology.