The Business of Ecommerce: From Corporate Strategy to Technology...

Features

• Cover Type: Paperback with 288 pages
• Published by: Cambridge University Press February 28, 2000
• Written in: English
• ISBN 10 Number: 0521776988
• ISBN 13 Number: 978-0521776981
• Book Dimensions: 8.7 x 5.9 x 0.8 inches
• Weighs: 12.8 ounces

George Gordon, President and CEO of FastParts.com
Whether you are an Internet neophyte, dipping a toe in for the first time to set up a business model, or an Internet sophisticate with an existing business model who wants to take best advantage of the new medium, Paul May's book is a valuable resource. Written in a lively prose with anecdotal examples from Internet pioneers such as Yahoo! and eBay, the book offers practical models for creating and executing an e-commerce strategy."

Product Review
"Whether you are an Internet neophyte, dipping a toe in for the first time to set up a business model, or an Internet sophisticate with an existing business model who wants to take best advantage of the new medium, Paul May's book is a valuable resource. Written in a lively prose with anecdotal examples from Internet pioneers such as Yahoo! and eBay, the book offers practical models for creating and executing an e-commerce strategy." George Gordon, President and CEO of FastParts.com

"Oxford alum May elaborates on the current state of e-commerce, then provides a generic model and explains the core technologies that support electronic commerce." Reference & Research Book News

Reader Reviews
This book gives great insight into what will make an ecommerce site successful, and the reasons behind that success, i.e. human behaviour is the driver - it's what people want/need, not what technology can offer. (However, the book does still tell you what you need to know, technically!) It splits potential sites into meaningful categories (business-to-business, business-to-consumer, physical goods, virtual goods, etc) and defines their characteristics. This gives you the basis on which to compare your potential ideas, and gives you fresh ideas for services, too. All in all, excellent content, excellent example sites (places I wouldn't consider visiting, and wouldn't find by accident, like cyberanalysis.com) , and excellent wit when you're not expecting it. It crosses the divide between business and technology successfully. Comment | | (Report this)