Relationship Marketing: Dialogue and Networks in the E-Commerce...

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	Relationship Marketing: Dialogue and Networks in the E-Commerce...
	by Richard J. Varey Sales Rank: 2395162	$50.25 At Amazon on 9-26-2008.

*Features* Cover Type: Paperback with 240 pages Published by: Wiley January 13, 2003 Written in: English ISBN 10 Number: 0470843411 ISBN 13 Number: 978-0470843413 Book Dimensions: 9.7 x 6.7 x 0.5 inches Weighs: 14.7 ounces *Product Review* "an great review of research into relationship marketing and its impact on marketing concepts." (Times Higher Education Supplement, 28 February 2003) *Product Description* This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management. Back To Top
Relationship Marketing: Dialogue and Networks in the E-Commerce... ~~List Price: $65.00~~ Available from Amazon Price: $50.25 Updated on 9-26-2008.

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