Landing Page Optimization: The Definitive Guide to Testing and...

Features

• Cover Type: Paperback with 360 pages
• Published by: Sybex January 29, 2008
• Written in: English
• ISBN 10 Number: 0470174625
• ISBN 13 Number: 978-0470174623
• Book Dimensions: 9.1 x 7.3 x 0.9 inches
• Weighs: 1.2 pounds

Book Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Back Cover Copy
OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:

• 
  
  Identify mission critical parts of your website and their true economic value
• 
  
  Define important visitor classes and key conversion tasks
• 
  
  Gain insight on customer decision-making and make your page friction-free
• 
  
  Uncover problems with your page and decide which elements to test
• 
  
  Understand the power and limitations of common optimization approaches
• 
  
  Develop an action plan and get buy-in from all key players
• 
  
  Avoid common real-world pitfalls that can sabotage your test

Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.

"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."
—Seth Godin, author of Meatball Sundae

"This book is a must-read for the modern Internet marketer."
—Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

"This is the best business-focused, measurement-based guide to website design I have seen."
—Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things

"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
—Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day

"Tim's Landing Page Optimization is a must-have for your bookshelf."
—Bryan Eisenberg, New York Times and Wall Street Journal bestselling author

Reader Reviews
Tim is the go-to guy in the landing-page optimization/multivariate testing field, and this book is the most thorough and well-researched work on the subject to date. The style is relatively easy to read, though he does get very technical in some parts for those who are interested in regression analysis and the math side of things in general. Tim is often the featured speaker at major web marketing conferences, and he clearly knows the subject of LPO better than just about anybody. Highly recommend his book if you want to learn from the master. Comment | | (Report this)