Features
- Cover Type: Paperback with 410 pages
- Published by: Wrox; Pap/Onl edition August 23, 2007
- Written in: English
- ISBN 10 Number: 0470131470
- ISBN 13 Number: 978-0470131473
-
Book Dimensions:
9 x 7.4 x 0.9 inches
- Weighs: 1.5 pounds
Book Description
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.
What you will learn from this book - Understand the criteria that influence search engine rankings
-
Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET -
Use HTTP Headers to properly indicate the status of web documents -
Create optimized content and cope with duplicate content effectively -
Avoid being the victim of black hat SEO techniques -
Understand and implement geo-targeting and cloaking -
Use site maps effectively—for users as well as search engines -
SEO enhancements that can easily be applied to an existing web site -
Build a search engine–friendly e-commerce catalog
Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Enhance Your Knowledge
Advance Your Career
Wrox Professional guides are planned and written by working programmers to meet the real-world requirements of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Back Cover Copy
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.
What you will learn from this book - Understand the criteria that influence search engine rankings
-
Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET -
Use HTTP Headers to properly indicate the status of web documents -
Create optimized content and cope with duplicate content effectively -
Avoid being the victim of black hat SEO techniques -
Understand and implement geo-targeting and cloaking -
Use site maps effectively—for users as well as search engines -
SEO enhancements that can easily be applied to an existing web site -
Build a search engine–friendly e-commerce catalog
Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Enhance Your Knowledge
Advance Your Career
Wrox Professional guides are planned and written by working programmers to meet the real-world requirements of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Reader Reviews
Good: 1) Definitive guide with Step by Step instructions. 2) All the latest topics covered well. 3) Covers basics of SEO as well as Advanced Tutorials to implementing SEO in ASP.net Bad: 1) Too many references and Links to websites. (its can be good as well as bad). Many people may not like reading the book and having to look at the websites referenced at the same time.
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