Adams Streetwise Small Business Start-Up: Your Comprehensive...

Features

• Cover Type: Paperback with 416 pages
• Published by: Adams Media June 1, 2002
• Written in: English
• ISBN 10 Number: 1558505814
• ISBN 13 Number: 978-1558505810
• Book Dimensions: 8.8 x 7.5 x 1.2 inches
• Weighs: 1.4 pounds

Product Review
This layman's guide to establishing a small business not only explains the daunting challenge of getting started but helps readers through the even more intimidating processes necessary to keep the operation running. Packed with detailed instructions and colorful, illustrated examples, Small Business Start-Up is a neatly organized and easy-to-follow book. Even though Adams uses plainspoken language, he covers a comprehensive range of subjects, such as creating press kits, hiring strategies, the pros and cons of advertising mediums, and lessons in accounting. His advice is logical and straightforward, and will appeal mainly to those new to the world of business. He demonstrates that with enough foresight, knowledge, and self-motivation, it is possible to build a successful business--without a $50,000 MBA. --Cate Bick

Reader Reviews
What do you look for in a business book? If you answered weird-looking fonts, cartoonish graphics, and breezy text, then Bob Adams' "Streetwise Small Business Start-Up" may be for you. Bob went to Harvard, but don't worry, this book won't be over your head. Mr. Adams' tips are long on folksy charm and short on hard facts. Often, he simply points out the obvious. Example (p.99): "Consumers tend to pay a lot more attention to feature coverage in newspapers, television, and radio than they do to advertising." You don't say, Bob? Mr. Adams tries to jazz up his limp writing by using strange fonts and dingbats, plenty of (uninformative) graphics, and even tilting whole pages diagonally, but these gimmicks merely underscore the book's emptiness. The graphics throughout are as vapid are as the text, and look like they were snatched from a bargain-basement clip-art collection. Would-be entrepreneurs, do yourself a favor and buy a different book.