Features
- Cover Type: Paperback with 379 pages
- Published by: Harvard Business School Press April 1997
- Written in: English
- ISBN 10 Number: 0875847722
- ISBN 13 Number: 978-0875847726
-
Book Dimensions:
9 x 7.5 x 1 inches
- Weighs: 1.5 pounds
Product Description
VHS-quality video, CD-quality music, images in 3-D-delivered directly to the desktop personal computer. What does it all mean for business?In the past few years alone, multimedia has cut training time in half, facilitated interaction with customers, and transformed product design.
Peter Keen was ahead of the curve on telecommunications and information technology, predicting their profound impact on organizations and helping people manage in a new and more complex business environment. Now, he delivers this indispensable glossary that, like his previous bestselling guides, will help nontechnical managers make sense of what may otherwise be a foreign world.
From
Access Time to
Zipping, this guide identifies and explains 180 of the key terms, concepts, products, and corporate players in multimedia. It provides managers with a language for understanding new media and the Internet, and clarifies the business implications of multimedia technologies and applications for those who must make investment decisions.
Business Multimedia Explained is a no-nonsense primer that gives managers a head start on understanding and using multimedia as a business resource. It is every manager's critical introduction to a new and promising world.
Book Info
A manager's guide to key terms and concepts. Gives managers a head start on understanding and using multimedia as a business resource. Paper. DLC: Management information systems.
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