Features
- Cover Type: Hard Cover with 432 pages
- Published by: Wiley November 3, 1997
- Written in: English
- ISBN 10 Number: 0471141534
- ISBN 13 Number: 978-0471141532
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Book Dimensions:
9.4 x 6.5 x 1.3 inches
- Weighs: 1.6 pounds
Product Description
The acknowledged bible on investor relations
Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital.
BRUCE W. MARCUS (Easton, Connecticut) has held senior executive positions with Mobil Corporation, Arthur Young & Co., and Coopers and Lybrand. SHERWOOD LEE WALLACE (Northbrook, Illinois) is President and CE of the Investor Relations Company.
The publisher, John Wiley & Sons
Provides marketing plans and step-by-step examples that communications professionals can adapt to their needs. Shows professionals how to attract the capital they need from the global pool of sources in an increasingly competitive marketplace. This book contains everything corporate officers need to control the day-to-day mechanics of investor relations--to get and keep shareholders and effectively compete for capital.
Reader ReviewsA very thorough review of the growing Investor Relations profession. Identifies modern techniques, strategies, resources, and basic SEC disclosure rules used in everything from the pre-IPO to the annual meeting. A great primer for anyone considering a career in Investor Relations.
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