The Business of Streaming and Digital Media

Features

• Cover Type: Paperback with 240 pages
• Published by: Focal Press February 25, 2005
• Written in: English
• ISBN 10 Number: 0240805984
• ISBN 13 Number: 978-0240805986
• Book Dimensions: 8.9 x 5.9 x 0.7 inches
• Weighs: 13.6 ounces

Product Review
"provides a number of very useful hints on how to make streaming successful (rather than merely profitable)." EBU Technical Review

"This book offers a useful guide for building and managing a streaming and digital media business successfully." EBU Book Review

Book Description
Provides all the tools to successfully implement streaming technology!

Reader Reviews
This book had one welcome feature that I have never seen before - the email, personal web site, and phone number of the author, Dan Rayburn. Unfortunately, while I read this book in order to better understand the business models involved with selling media online the content is almost entirely focused on companies that wish to use streaming media for internal purposes such as training videos. While this is of course a perfectly legitimate application of streaming media, it is not useful if you are planning to serve a consumer market. Moreover, there are disconcerting moments within the text where a survey done by Rayburn's company is discussed at length, only to conclude that it was not definitive, and more work needs to be done to draw conclusions. That sort of prevaricating makes the entire book seem more like an extended white paper or MBA student report than a definitive guide by a knowledgeable expert. The common-sense advice of later chapters (know your customer, calculate an ROI, etc) does nothing to dispell this impression. Overall, this book would be moderately useful for a neophyte looking to manage the implementation of an internal video streaming service. But if you are looking at the consumer market or you have basic business and technology experience, it provides little new knowledge.