Entrepreneurship for Dummies

Features

• Cover Type: Paperback with 384 pages
• Published by: For Dummies
• Edition: 1st Edition October 30, 2000
• Written in: English
• ISBN 10 Number: 0764552627
• ISBN 13 Number: 978-0764552625
• Book Dimensions: 9.1 x 7.4 x 0.9 inches
• Weighs: 1.3 pounds

Product Description
Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader requirements to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.

Back Cover Copy
Praise for Entrepreneurship For Dummies^® "A fantastic way to learn everything you need to know about successfully starting and operating your own business." - Karen E. Klein, Small Business Advice Columnist, Los Angeles Times "If you were born to be an entrepreneur (not everyone is), this book can help you succeed." - Joe Coulombe, Founder, Trader Joe's Company

Discover the secrets of a winning business plan

Get tips on attracting angel investors

The fun and easy way^™ to turn your great idea into a money-making startup You've got a terrific idea for a new business. But how do you turn it into reality? This friendly guide can help. Packed with practical information and great advice, it shows you step-by-step how to become a successful entrepreneur, from putting together a business plan to orchestrating a marketing campaign.

Discover how to: Brainstorm a business concept Draft a business plan Put together a startup team Choose the best legal structure Market yourself Manage growth and change

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Reader Reviews
I guess I bought the wrong book. This book started from scratch, as if I didn't even have an idea what kind of business I wanted to start. That certainly wasn't my case-I'm starting a video game company, I've got a team, we have a concept, and we know how much it will cost. All we have to do now is make it more attractive to investors, which, sadly, this book focuses very little on. If you are wanting to start your own business just for the sake of starting a business, this book is for you. It has an entire section on going through the decision making process of what kind of business to start, researching how to make your product the most marketable it can be during the design process, etc., and will start you on your way. If, on the other hand, you are like me, and you already have a great idea, and what you want to do is create the business for the sake of promoting that idea or product or whatever(which I suspect there are more of us out there than those described above), then this book will not serve you. It has very little in the way of acquiring capital-in fact what little it does have is better covered in the book "Raising Capital for Dummies,"(which I also own), and even still, most of that is focused more on how to cut your costs, or telling you that most entrepreneurs use their personal savings without any helpful hints about what to do if you're already living paycheck to paycheck and have no savings, nor does it really present feasible options if you've already reduced your expense projections as low as they can go without compromising the original concept. All in all, I think those most likely to buy a book called "Entrepreneurship for Dummies" are unfortunately not likely to be served by the material covered in this book. I suspect those who want to create a new business just for the sake of creating a business already went to business school, have a business degree, and already know the capitalist principles covered here, and those that don't have all that background are only interested in creating a business to make their idea succeed, in which case they don't need an entire third of the book devoted to deciding your concept based on market research and then another third to tell you you're going to need to use your personal savings that you don't have to begin with.