Features
- Cover Type: Paperback with 362 pages
- Published by: For Dummies
- Edition: 3rd Edition September 4, 2007
- Written in: English
- ISBN 10 Number: 0470149248
- ISBN 13 Number: 978-0470149249
-
Book Dimensions:
9.1 x 7.4 x 0.9 inches
- Weighs: 1.2 pounds
Reader Reviews
This review is from: Starting an eBay Business for Dummies (Paperback)
Trying to be positive, the best thing about this book is the exposure to some useful areas of concern and companies that I didn't know existed to serve eBay sellers (such as auction management sites and software, as well as the names of several payment service vendors). That, and the occasional nugget of useful information. When I bought this book, I thought that Marsha Collier was going to reveal some powerful secrets behind eBay business success. Instead what I found was a high level overview of the various aspects of starting a business and of the eBay site. Even though she states upfront that the book is for people who already are familiar with eBay, at least 50% of the book details eBay services and options -- nothing that you can't easily discover from eBay online help for free. Why didn't she just recommend her other book, "eBay for Dummies" for that stuff! Also, several of the "Tips" that she gave online were pretty much common sense. Coming from a marketing background, I had hoped that she would apply some serious marketing strategies to selling online and share useful marketing statistics. I guess that was asking too much from a book geared for "dummies." Even worse, I felt that Marsha was often trying to sell her secrets and promote her own website rather than really help readers. An example is the "Ebay Sellers Lighting Kit" which Marsha will be happy to sell you (don't waste your money -- build it yourself)! This reader definitely got tired of the self-promotion and commercial feel of the book.
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