Writing Copy for Dummies

Features

• Cover Type: Paperback with 380 pages
• Published by: For Dummies
• Edition: 1st Edition October 29, 2004
• Written in: English
• ISBN 10 Number: 0764569694
• ISBN 13 Number: 978-0764569692
• Book Dimensions: 9.1 x 7.4 x 0.9 inches
• Weighs: 1.2 pounds

Product Description
Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Back Cover Copy
Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:

• Write compelling headlines and body copy
• Turn your research into brilliant ideas
• Create motivational materials for worthy causes
• Fix projects when they go wrong
• Land a job as a copywriter

Reader Reviews
This book is for a non-writer who needs to write advertising or marketing for his company. The material is comprehensive and includes many good tips. A couple things to note-- 1. The focus is on style and construction of materials (e.g., how to put together a direct mail piece), not on grammar, style, and construction of words. 2. Most of the book covers B2C marketing, not B2B. All the advice is tried-and-true. If you follow it, you can't go wrong.