eBay Listings That Sell For Dummies (For Dummies (Computer...

Features

• Cover Type: Paperback with 336 pages
• Published by: For Dummies May 1, 2006
• Written in: English
• ISBN 10 Number: 0471789127
• ISBN 13 Number: 978-0471789123
• Book Dimensions: 9.1 x 7.4 x 0.9 inches
• Weighs: 1 pounds

Product Description
No matter what you want to sell on eBay—auto parts or designer apparel…weird, unique wares or pricey antiques—the principles and basic rules for successful listings are the same. eBay Listings That Sell For Dummies follows the advice it gives you for your ads—it tells you what you need to know without bogging you down with lots of fluff and peripheral stuff. From the mechanics to descriptive ad copy to photography to getting it on eBay, this guide covers:

• eBay options that can boost the appeal of your listings, including Buy It Now (BIN), Subtitle, Bold Title, Highlight, Box border, Home Page Featured, Featured Plus!,  and Gallery Picture (a must)
• Constructing catchy listings with a title that sells and keywords that pay off
• eBay Acronyms you’ll need to know
• Tackling and completing eBay’s Sell Your Item form
• HTML formatting basics plus some free JavaScript scripts you can use to dress up your listing
• Embedding images, creating thumbnails, and adding bells and whistles (or not)
• Buying a digital camera for taking eBay photographs and equipping your “studio”
• Lighting correctly, and using the Cloud Dome, light cubes, panels, and umbrellas
• Retrieving your images and uploading them to a server (your free ISP space, AOL, eBay, eBay’s Picture Manager, or others)
• Editing your photos, including cropping, enhancing, resizing, sharpening, and more
• A checklist of techniques for preparing elegant, fast-loading images for your ads
• Sprucing up your eBay store
• Posting your listing to other sites such as half.com, amazon.com, and overstock.com
• Automating with HTML Generators, including eBay’s Turbo Lister, or Third-Party HTML generators such as Mpire.com Launcher or the authors’ free tool from www.coolebaytools.com

Written by eBay pros Marsha Collier, a successful PowerSeller, and Patti Louise Ruby, a trainer at eBay University events and eBay Live, eBay Listings That Sell For Dummies is loaded with tricks of the trade. It’s complete with step-by-step instructions for many tasks, tables and checklists, lots of screen shots, and examples of good and terrible ads. With this friendly guide, your merchandise will quickly be going…going…gone on eBay.

Back Cover Copy
Discover the tricks top sellers use to grab attention

Create your own unique eBay selling pages with time-tested techniques

So you know your way around eBay, but you're not getting the highest bids for your items? Maybe your listings need a makeover! Here are all the techie secrets for taking better merchandise photos, writing hot copy and formatting it in HTML, "branding" your eBay store, making your listings look great on anybody's browser, and a whole lot more.

Discover how to

• Get all you can out of eBay's tools
• Tweak HTML for eye-popping results
• Equip your own eBay photo studio
• Shoot product photographs designed to impress
• Avoid rookie selling mistakes

Reader Reviews
I'm the editor who worked with Patti & Marsha on this book. When we attended the eBay Live convention in 2005, we had the chance to ask a lot of eBay sellers what kind of information they needed that they couldn't find. We got the same replies over and over: * They wanted info on how to take better photos for their sales, especially how to take photos of smaller items like jewelry and coins. * They wanted to know how to dress up their sales with HTML tweaks. * They wanted to know how to write better listing copy. We answered all those questions in this book plus a lot of others. This is the book you need if you want to get a leg up on other sellers and post the best looking listing with the best photos. It's a proven fact that the better your listing and photos looks, the higher your bids will be!