Features
- Cover Type: Paperback with 256 pages
- Published by: Butterworth-Heinemann
- Edition: 1st Edition April 21, 2006
- Written in: English
- ISBN 10 Number: 0750667478
- ISBN 13 Number: 978-0750667470
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Book Dimensions:
9.1 x 6.1 x 0.7 inches
- Weighs: 14.1 ounces
Reader ReviewsThis is a great book for someone who wants to learn how to market this emerging technology. It focuses more on the European culture business model as opposed to the nacent American market, but it is still very useful to me.