Features
- Cover Type: Hard Cover with 626 pages
- Published by: Wiley
- Edition: 2nd Edition June 10, 2008
- Written in: English
- ISBN 10 Number: 0470725060
- ISBN 13 Number: 978-0470725061
-
Book Dimensions:
9.8 x 6.9 x 1.6 inches
- Weighs: 2.6 pounds
Product Review
"…an important source of information for marketing professionals seeking an edge in selling next-generation wireless hardware and software." (
Microwaves & RF Newsletter, April 21, 2005)
“…this book could easily become a ‘killer book’ that excites and motivates you to devise successful new ideas for mobile application…”(
IEE Communication Engineer, June/July 2005)
--This text refers to the
Hardcover
edition.
Product Description
“Cuts through the hype! Golding's compelling style offers visionary, but practical insights. A "must have" reference treatment for all practitioners in the mobile innovation space.” Jag Minhas, Telefónica O2 Europe.
Second edition of this best-selling guide to Wireless Applications: fully revised, updated and with brand new material! In
Next Generation Wireless Applications, Second Edition, the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together.
This edition builds upon the successes of the first edition by offering an up-to-date holistic guide to mobile application development, including an assessment of the applicability of new mobile applications, and an exploration into the developments in a number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro Edition) and many more.
Key features of this second edition include:
- New introductory chapters on trends in mobile application, and on becoming an Operator.
- Two new chapters on Mobile 2.0 and IMS and Mobilizing Media and TV.
- Extra material on convergence, Web 2.0, AJAX (Asynchronous JavaScript and XML), HSDPA (High Speed Downlink Packet Access) and MBMS (Multimedia Broadcast Multicast Service), WiMAX (Worldwide Interoperability for Microwave Access) and WiFi.
- Best practice on how to present to, sell to and work with operators.
- More insights, anecdotes and sidebars reflecting the author’s extensive experience in the industry.
Next Generation Wireless Applications will prove essential reading for professionals in mobile operator and mobile application developing companies, web developers, and developer community managers. Media companies, general managers, business analysts, students, business consultants, and Java developers will also find this book captivating.
"If you want to understand the future of mobile applications and services, their potential impact and the growth opportunities this is the perfect starting point.” Martin Smith, Head of Content Innovation & Applications, T-Mobile.
Reader Reviews
This review is from: Next Generation Wireless Applications (Hardcover)
By far, the best wireless book I have read. It's key features are - it's independence, scope and practical insights. Very detailed but also an enjoyable read. I especially liked it because it helped me clarify many concepts independently (i.e. you can read the vendor's documents but they are biased by definition). Have no hesitation in recommending it
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