The Business-Oriented CIO: A Guide to Market-Driven Management

Features

• Cover Type: Hard Cover with 256 pages
• Published by: Wiley June 23, 2008
• Written in: English
• ISBN 10 Number: 0470278129
• ISBN 13 Number: 978-0470278123
• Book Dimensions: 9.1 x 6.3 x 1 inches
• Weighs: 1.1 pounds

Product Description
The Business-Oriented CIO presents an approach called Market Driven Management, which introduces and adapts some of the best for-profit business thinking for use by the CIO and IT manager. Companies are finding that the IT department is becoming an integral part of their business. If electronic components of their business fails, a companys profits can come to a halt (e.g., e-commerce site is down, e-mail is down). To this day, the IT department is reactive rather than pro-active. This book will show CIOs and IT managers how to run IT more like a business.

From the Inside Flap


The Business-Oriented CIO

A Guide to Market-Driven Management

ITis under pressure to change the way it functions within a corporation. Some senior business managers recognize IT as a critical business enabler, but for others, IT is too unreliable and too untrustworthy to play a critical business role. To better position IT to realize its full potential as an equal business partner, IT requirements to be viewed by the business as safe hands-providing IT services efficiently and effectively with transparent processes and procedures.

The Business-Oriented CIO: A Guide to Market-Driven Management equips CIOs with the same or similar tools used by for-profits to create real business value. It brings together the best of the best in IT best practices, programs, techniques, and experiences of CIOs and senior IT managers. Using an approach called Market-Driven Management to adopt for-profit techniques for the cost center, this practical book reveals the winning formula necessary to run an IT business, including:

• 
  
  Understanding internal customer requirements by applying for-profit customer segmentation techniques
• 
  
  Adopting board of director methods to enhance IT governance
• 
  
  Creating an IT strategy that actually aligns with the business
• 
  
  Using portfolio management to ensure that all IT constituencies are fairly represented
• 
  
  Creating an IT front office to understand, support, and represent internal customers to IT
• 
  
  Implementing a simple program to learn what other IT organizations, including competitors, are doing
• 
  
  Using core competencies to develop core service offerings critical to the enterprise
• 
  
  Understanding what IT can do to transform every organization

IT is essential to every company's survival, but if it is to fulfill its potential, CIOs need to question the way IT is currently perceived and managed. The Business-Oriented CIO succinctly addresses the leadership skills and practical guidance CIOs need in order to be full and effective members of the business-strategy team.