Features
- Cover Type: Paperback with 367 pages
- Published by: Wiley
- Edition: 1st Edition November 3, 2000
- Written in: English
- ISBN 10 Number: 0471385646
- ISBN 13 Number: 978-0471385646
-
Book Dimensions:
9.5 x 7.7 x 1.4 inches
- Weighs: 1.3 pounds
Product Review
“…the descriptions are clear, concise, unambiguous…she has clearly succeeded…” (The Institute of Direct Marketing -theidm.com
Product Description
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
Reader ReviewsI was disappointed after reading 3 chapters of this book. Leafing forward, the book is saturated with SAS examples that I not only cannot understand but do not care about. It seems the whole book was written just to promote the (sold separately)...CD ROM with source SAS code. If you are going to write a SAS book, label it as such.
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