Enterprise Marketing Management: The New Science of Marketing

Cover Type: Hard Cover with 256 pages
Published by: Wiley
Edition: 1st Edition May 2, 2003
Written in: English
ISBN 10 Number: 0471267724
ISBN 13 Number: 978-0471267720
Book Dimensions: 9 x 5.9 x 1 inches
Weighs: 1 pounds <a href="http://www.amazon.com/gp/help/seller/shipping.html/105-1856069-5698826?ie=UTF8&asin=0471267724&amp;seller=ATVPDKIK">

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	Enterprise Marketing Management: The New Science of Marketing
	by Dave Sutton and Tom Klein Sales Rank: 590285	$23.96 At Amazon on 8-22-2008.

*Features* Cover Type: Hard Cover with 256 pages Published by: Wiley Edition: 1st Edition May 2, 2003 Written in: English ISBN 10 Number: 0471267724 ISBN 13 Number: 978-0471267720 Book Dimensions: 9 x 5.9 x 1 inches Weighs: 1 pounds *Reader Reviews* Sutton and Kline have redefined the domain of marketing. Because of this one book the discipline will never be the same. Their new discipline of enterprise marketing finally will achieve the broad reach across organizations that has been so elusive until now. Enterprise Marketing Management does even more for Chief Marketing Officers. It gives them a road map into the board room, with step-by-step directions for reclaiming their rightful place at the table. Comment \| \| (Report this) Back To Top
Enterprise Marketing Management: The New Science of Marketing ~~List Price: $29.95~~ Available from Amazon Price: $23.96 Updated on 8-22-2008.

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