Features
- Cover Type: Paperback with 352 pages
- Published by: Wiley
- Edition: 1st Edition February 15, 2002
- Written in: English
- ISBN 10 Number: 0471416096
- ISBN 13 Number: 978-0471416098
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Book Dimensions:
9.1 x 7.4 x 0.8 inches
- Weighs: 1.4 pounds
Product Description
Introduces business and technical managers to the exciting new frontier in database technology
Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.
Book Info
Authors show you how to identify your most profitable customers, attract them, and, most importantly, keep them coming back. They also explain how to conduct marketing tests to better understand customers. Softcover.
Reader ReviewsI found this book to be most helpful and thorough, I was immediately inspired to practice these useful tips and easy to intuit instructions. I continue to use it for reference as a resource manual. I highly encourage anyone just getting interested in the concept of data mining, anyone in sales, marketing, public relations, and analytics to start with this book first. After reading this book you will have a strong foundation into data mining applications and a vivid sense of direction on how to make it work for you personally!!!!
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