Features
- Cover Type: Hard Cover with 254 pages
- Published by: Pharmaceutical Institute
- Edition: 1st Edition edition August 1, 2005
- Written in: English
- ISBN 10 Number: 0976309602
- ISBN 13 Number: 978-0976309604
-
Book Dimensions:
9.3 x 6.8 x 0.9 inches
- Weighs: 1.6 pounds
Product Review
I saw Understanding Pharma and immediately made it part of our sales force training program. Our sales reps come from a variety of career backgrounds, mostly non-pharma. With this resource, I am now confident that our representatives will have a broader understanding of how the industry works. --Vice President of Sales at a leading pharmaceutical company
This is a great resource. The Pharmaceutical Institute has done an great job putting together such a comprehensive guide one that does not exist elsewhere in the marketplace. I wish I had this kind of resource when I started out in the industry twenty years ago. --Head, Business & Commercial Analysis at a midsize biotech company
Understanding Pharma has been an important training tool for our employees. After reading the book and taking the e-courses available from the Pharmaceutical Institute, I knew that to be successful, we needed to make this offering available to our entire company. --Senior Director of Sales Training at a midsize pharmaceutical company
Product Description
The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization.
Understanding Pharma is a must-read for anyone in the pharmaceutical industry--those new to the industry, industry veterans, and those working in or serving the industry.
Gain an understanding of the inner workings of each functional area in the typical pharmaceutical company Learn the interdependencies of each functional area and how they affect the company's strategic goals Understand how each functional area impacts the company's financial success.
Topics covered in the book include:
The global scope of the pharmaceutical industry Typical pharmaceutical company structure Customer groups supply and demand drivers Pharmaceutical product lifecycle Drug Discovery Drug Development Business Development Marketing Sales Managed Markets Manufacturing Distribution
Each function-specific chapter explains:
The role of that functional area in fulfilling the pharmaceutical company s mission The impact of that functional area on company profitability and strategic vision Key activities within that functional area
Understanding Pharma is an ideal resource for professionals in a wide variety of careers, including:
Sales Marketing Market Research Medical Affairs Business Development Training Contract Research Medical Education Advertising Public Relations
Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole.
Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma, the first comprehensive glossary of industry-related terms.
Reader Reviews
Understanding Pharma provides an excellent introduction to (and overview of) the pharmaceutical and biotech industry. It "dissects" a typical pharmaceutical company into its constituent parts and explains, in plain english, how each part works, what it does, how it is organized, etc. It covers pharmaceutical research and discovery, clinical development, marketing, sales, the managed markets (managed care and other third party payers), business development, and so on. Anyone who works in the industry should read this book, as it provides a matter-of-fact overview of the industry in which they work. Journalists who write about the industry should also read it and maintain a copy as a reference tool. On the positive side, the book is easy to read, contains numerous diagrams to help explain complex concepts, and is well written. On the negative side, it contains a number of minor errors throughout, but nothing that affects the usefullness or accuracy of the information. In some areas, the book could use a little extra detail (such as in the chapter on Trade and Distribution). Overall, however, this is a book well worth reading for anyone working in or associated with the pharmaceutical and biotech industries. It should be on every pharma person's bookshelf.
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