Data Mining: A Hands-On Approach for Business Professionals...

Features

• Cover Type: Paperback with 264 pages
• Published by: Prentice Hall PTR September 1997
• Written in: English
• ISBN 10 Number: 0137564120
• ISBN 13 Number: 978-0137564125
• Book Dimensions: 9.3 x 7 x 0.9 inches
• Weighs: 1.3 pounds

Book Description
This book contains all the practical information, hands-on demos and software you need to understand data mining.This book doesn't just explain data mining concepts: it shows you exactly how to make the most of them. If you're in marketing, you'll learn how data mining can help you rank your customers by the likelihood they'll respond to your mailings. If you're in MIS, you'll learn exactly how to prepare relational data for data mining. You'll learn how to use each of three powerful data mining tools; demos for all three are included on CD-ROM. The book also includes detailed case studies for several of the industries that can benefit most from data mining, including banking, finance, retail, healthcare, direct marketing, and telecommunications. The book is replete with shortcuts and techniques that have never been published before.For all business and marketing professionals, systems analysts, database administrators, students and others who want to leverage the power of data mining.

Book Info
Presents an innovative approach to learning data mining. Teaches how data mining works, how to profit from it and how to prepare your data for mining. Introduces all the tools, resources, Web sites, and vendors that can help you succeed with data mining. Paper. CD ROM included. DLC: Data mining.

Reader Reviews
I have found out that this book has been rewritten and only 2 out of 3 software packages are now in the CD-ROM. It is now titled "Data Mining: Building Competitive Advantage" (you can find it listed here at Amazon). The treatment is now even better. I just wonder why the same book received a new name instead of a 2nd edition. Hopefully the same mistakes will not be repeated with the CD-ROM (software which does not work properly). ............. Comment | | (Report this)