Data Mining Explained: A Manager's Guide to Customer-Centric...

Features

• Cover Type: Paperback with 416 pages
• Published by: Digital Press January 15, 2001
• Written in: English
• ISBN 10 Number: 1555582311
• ISBN 13 Number: 978-1555582319
• Book Dimensions: 9.2 x 7 x 0.9 inches
• Weighs: 1.4 pounds

Product Description
The first book for managers and technical professionals that teaches data mining in an accessible way and that explains how data mining drives next-generation customer relationship strategies.

Data Mining Explained helps technically-proficient managers and IT professionals use powerful data mining technologies to solve important business challenges, most importantly to identify and better serve customer needs. Written by data mining experts, Data Mining Explained describes how companies in general and those in key vertical markets can design and build effective technical marketing and sales strategies and operations using data mining.

Data Mining Explained makes vital and increasingly mainstream concepts and technologies accessible to a wide range of readers new to the topic. Readers will learn how data mining can help them find relationships and patterns, such as customer buying habits, within the huge stores of data they gather every day. Data Mining Explained helps readers understand how data mining is defining next-generation e-commerce and customer relationship management (CRM) and can revolutionize how organizations engage their customers.

Teaches an increasingly mainstream technology to managers and technical professionals
Explains how data mining unites customer relationship management (CRM) and business intelligence
Describes how to develop a data mining strategy

Publisher Description
Data Mining Explained makes vital and increasingly mainstream concepts and technologies accessible to a wide range of readers new to the topic. Readers will learn how data mining can help them find relationships and patterns, such as customer buying habits, within the huge stores of data they gather every day. Data Mining Explained helps readers understand how data mining is defining next-generation e-commerce and customer relationship management (CRM) and can revolutionize how organizations engage their customers.

Reader Reviews
This book contains descriptions of the most common data mining techniques and examples of how they can be applied in different industries with real case studies. It's a good book if you want to have an overview of data mining and get some ideas about how to use it and it covers a quite a broad perspective and is very much uptodate. I would maybe have prefered a book which was more like a reference guide for practical every-day-use.