Database Marketing Survival Guide: Mining Data for Dollars

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	Database Marketing Survival Guide: Mining Data for Dollars
	Sales Rank: 3607450	$39.95 At Amazon on 8-31-2008.

*Features* Cover Type: Paperback Published by: NAPL Edition: 1st Edition 2003 Written in: English ISBN 10 Number: 1929734468 ISBN 13 Number: 978-1929734467 *Product Description* Worried about where your business is going? How youre going to compete? Then the Database Marketing Survival Guide is for you. As commercial printing companies grapple with competition from the Internet, the growing demand for electronic communications, personal print devices, and the commoditization of print, learning about -- and offering -- database marketing and related services can not only unlock new sources of added customer value, but also open new channels of printer/customer partnership. Author Brett Knobloch presents the concepts in plain language; breaking down these very effective practices into bite-sized pieces that are easy to understand. He walks you step-by-step through the benefits of creating a business model that offers database marketing and related services to your clients and prospective customers. Giving you the competitive edge and knowledge to compete in todays graphic communications arena, Database Marketing Survival Guide can help transform your business for greater profitability. Back To Top
Database Marketing Survival Guide: Mining Data for Dollars Available from Amazon Price: $39.95 Updated on 8-31-2008.

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