Clickstream Data Warehousing

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	Clickstream Data Warehousing
	by Mark Sweiger, Mark R. Madsen, Jimmy Langston, and Howard Lombard Sales Rank: 257182	$17.95 At Amazon on 8-31-2008.

*Features* Cover Type: Paperback with 456 pages Published by: Wiley Edition: 1st Edition January 4, 2002 Written in: English ISBN 10 Number: 0471083771 ISBN 13 Number: 978-0471083771 Book Dimensions: 8.8 x 7.6 x 1.1 inches Weighs: 1.8 pounds *Product Description* The first, step-by-step guide to building Web-enabled data warehouses The Web can be an incredibly rich source of customer data, and right now companies across industry sectors are hustling to get up and running with data warehouses capable of capturing the clickstream data from their Web sites. This allows companies to track exactly where a customer is going, or "clicking to," on their site in order to gain meaningful information about that customer's preferences. Following Ralph Kimball's The Data Webhouse Toolkit (0-471-37680-9) where he provides the blueprint, Clickstream Data Warehousing fills developers in on all the technical details that go into building a Web-enabled data warehouse. The authors review all key architectural and design issues that developers need to masterfully build a Webhouse using examples to illustrate key points. Companion Web site features code examples from the book and links to related Web sites. Book Info Author explain the intricacies of this important source of customer behavior data. Also explains everything you need to know about the Web technology and IT infrastructure required to build a clickstream data warehouse. Softcover. *Reader Reviews* Mark and Mark have always been known to deliver the kind of detail practitioners demand. They don't disappoint with this book. It's very practical for the typcial implementation. For those who are looking for "better practice" I offer recommendations that are admittedly outside of their area of expertise. The total approach -- staffing, activities, etc. -- is reflective of the 'typical' IT environment. Web deployment, however is not 'typical IT'. A single box on their team org chart, labeled 'webmaster' should be, in reality an entire collective of specialists who design and develop commercial Web sites (refer to the roles noted at [URL]). It would be roles such at these who would work to establish the requirements, with techniques not covered in this book. Two other significant considerations not covered by their exhaustive detail are: establishing benchmarks to base metrics against and determining additional feedback loops (to be added to the Web designs) to enhance the data. Comment \| \| (Report this) Back To Top
Clickstream Data Warehousing Available from Amazon Price: $17.95 Updated on 8-31-2008.

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