Features
- Cover Type: Hard Cover with 304 pages
- Published by: Oxford University Press, USA June 4, 2007
- Written in: English
- ISBN 10 Number: 0195180860
- ISBN 13 Number: 978-0195180862
-
Book Dimensions:
9.2 x 6.2 x 1 inches
- Weighs: 1.1 pounds
Reader Reviews
All enterprises are in transition whether they like it or not. Marc Meyer presents explicit examples of how enlightened management address the inevitable "transitions" they face in the pursuit of corporate growth by leveraging knowledge and technologies that have the latent potential of stimulation of their paths to growth. He presents compelling approaches that have produced signification growth and revitalization of their established methods of new product or services development. His methods require disciplines that, at first blush, seem difficult and too rigorous to implement within the organizations. However, his examples of IBM, Mars, and Honda give confidence of successful outcomes if applied. His general principles can be applied and are aptly suitable to arrays of product or services with unexpected positive results even in the face of difficulties, impediments, and risks. This book requires a serious "reading" worthy of the effort. Alvin P. Lehnerd
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