The Portable MBA in Entrepreneurship Case Studies

Features

• Cover Type: Paperback with 336 pages
• Published by: Wiley
• Edition: 1st Edition June 9, 1997
• Written in: English
• ISBN 10 Number: 047118229X
• ISBN 13 Number: 978-0471182290
• Book Dimensions: 9.8 x 6.8 x 1 inches
• Weighs: 1.2 pounds

Product Description
The crucial link between theory and practice

In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting.

Each case study is illustrated with exhibits —financial statements, business plans, sample contracts, and more —and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.

Card Catalog Description
In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. Each case study is illustrated with exhibits - financial statements, business plans, sample contracts, and more - and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.

Reader Reviews
This book can be considered above average. However, it does not cover too many cutting edge technology related cases that interests the today's entrepreneur. Nonetheless, the book can be a starting ground to kick-start anybody's little venture and avoid some of the mistakes covered in the cases. Comment | | (Report this)