Data Warehousing: The Route to Mass Communication

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	Data Warehousing: The Route to Mass Communication
	by Sean Kelly Sales Rank: 2934596	$105.00 At Amazon on 10-10-2008.

*Features* Cover Type: Paperback with 202 pages Published by: Wiley; Rev Upd Su edition June 1996 Written in: English ISBN 10 Number: 0471963283 ISBN 13 Number: 978-0471963288 Book Dimensions: 9 x 6 x 0.6 inches Weighs: 13 ounces *Product Description* Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more. *Publisher Description* Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more. Back To Top
Data Warehousing: The Route to Mass Communication ~~List Price: $105.00~~ Available from Amazon Price: $105.00 Updated on 10-10-2008.

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